Product detail page & blog

Project at digital design agency: Acato, 2017

Purpose: Redesign product detail page & Blog overview/detail page

Communicate more clearly and provide the customer with more information with the right customer experience. At the same time, the business has a clear goal to increase conversion. For the blog Kruidvat wanted to focus more or inspirational content connected to their products or advertorials.

In close collaboration with a UX-designer we designed this product detail page and blog overview/detail page before Kruidvat came with a re-branding. Here we also did the stakeholder-management together and presented all the final designs.

Points of attention were: Attractive, user-friendly and conversion-oriented PDP (product detail page) designs that meet Kruidvat’s wishes. Adapt and where possible optimize best practices from the online retail world.